How to write SEO friendly articles

When writing articles, everyone wants their articles to appear on the first page of Google. You too. Isn't it?

However, you yourself find it very difficult. Even almost impossible. Moreover, everyday there are 4.4 million new blog posts published.

Then what should I do? Is it okay to just give up?

NO, please don't! You can apply SEO tricks to your articles. This method gives your article a chance to rank high in Google search results.

How to?

Relax, in this article you will get 9 ways to write SEO-friendly articles. Curious? Let's see more!

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9 Best Ways to Write SEO Friendly Articles

Here are various SEO friendly article writing techniques that you can easily practice. Let's check one by one:

1. Know the Characteristics of Prospective Readers

The first thing you need to do is know the characteristics of potential readers.

By understanding their characteristics, you can understand what they want.

For example, suppose after research, you find the fact that the majority of the characteristics of your prospective readers are students, aged 19-25, and are interested in culinary tourism.

Armed with this information, you can create content that is casual and raise topics related to culinary tourism recommendations.

The more relevant your content is to the characteristics of your readers, the more likely your article will appear on Google search pages.

2. Keyword Research

Want to know what keywords are often typed by potential visitors to your articles? It's easy, just do keyword research. 

The trick, you just write down the topic of your content in a tool like the Keyword Tool or Ubersuggest. Then, you will find what keywords are often written for that topic.

3. Use an Attractive Title

The title is the first thing people see in Google search results. Whether or not people want to click and read your article starts with the title. It's a shame if your article goes to the first page of Google. Uh, but no one clicks. 

So, that's why you must make an interesting title. 

Erm… Let's just try to practice.

For example, you are faced with two articles with the following titles:

  1. “How to Get Rid of Mosquitoes at Home”
  2. “Remove Mosquitoes at Home in 3 Easy Steps”

Yes, obviously the second article looks more interesting to click.

Well, the easiest way to create an attractive title is to mention the benefits of the article. You can also write down what the readers are worried about. 

4. Adding Subheadings

Believe me, not all readers will read your article to the end.

No, don't get hurt first. Instead, you have to make a strategy so that your article can still be understood even if the reader only reads your article at a glance.

The easiest way is to use subheading. Because, the function of subheading is more or less the same as the function of chapters in books.

So, readers can know the points you want to convey in your content. The easier the content to understand, the more likely the reader is to listen to the end.

Well, the longer visitors stay on your website, the more likely it is that your website will rank high on Google.

5. Write Shorter Paragraphs

Want to know other ways to make your content more interesting? You just make the paragraph shorter.

Logically, it will be easier for readers to focus on writing with fewer sentences.

What about paragraphs up to 4 or 5 lines long? 

Readers may be confused by the main points conveyed in the paragraph. Because there are too many things to understand.

So how many words should you put in a paragraph?

To make your content easier to understand and more SEO friendly, try to make each paragraph no more than 150 words.

7. Use an Easy-to-Read Writing Format

Even though your content is good, visitors will still run away if the content is difficult to read.

Therefore, you must ensure that the writing format you use is easy to read. Examples of formats that you should pay attention to are the type and size of the font. Here are the recommendations:

  • Font type – Verdana, Arial, or Comic Sans.
  • Font size – 14 to 22px

By using the right writing format, it will be easier for readers to understand your content. 

And, this will certainly affect Google's consideration to include your website in a higher ranking.

8. Use Internal and External Links

When creating content, make sure you include two types of links, namely internal links and external links

What's the difference between the two?

  • Internal Links – Links that come from your website. Its function is so that Google understands the structure of your website.
  • External Links – Links that come from outside your website. If you post a link from a credible website, your website's reputation will also be lifted.

That's why you need to use both types of links. But remember, make sure you don't over-link. 

Because, the number of links that are too many will make the reader not focus on the content. In addition, your content will also look messy. So, use the link only as necessary.

9. Optimizing Images

As a sweetener for content, you can put interesting pictures in your content. 

But, you also need to make sure that the installed image has been optimized first. This is roughly what you need to do:

  • Make sure the name of the image is relevant to the topic you are taking.
  • Insert alt text into the image. And attach a description that is relevant to the topic as well.
  • Make sure the image file size is small. Ideally, the size of the image you install should be under 150 KB

Now to reduce the size of the image, you can use a tool like TinyPNG or PicResize.

Ready to Create SEO-Friendly Articles?

Congratulations! Now you know all the important steps you need to take to create SEO-friendly articles. 

Start by knowing the characteristics of your potential readers first, then continue with keyword research. 

After that, you can optimize your article by giving it an attractive title, using an easy-to-read writing format, and optimizing the image.

So, do you want to learn more about SEO? Jisler provides website building + Google optimization materials to help you build a website that is ready to rank high on Google!

John | Author

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