What is Organic Traffic

Organic Traffic are visitors who enter your website from unpaid sources. That is, visits from free sources. Sources of organic traffic here include search engines like Google, Yahoo, Bing and others.

The process by which a website or business focuses on increasing Organic Traffic is called Search Engine Optimization. Commonly abbreviated as SEO

Organic traffic contributes to website trust and tends to have a better conversion rate than paid traffic. Because this type of visit occurs at the instigation of the intention of the user himself.

ROI for organic traffic is very high. This happens because it is semi-permanent compared to paid advertising. 

There are more than 255 factors that contribute to a website's ranking in search engines for organic traffic. But the most important thing is: provide correct and optimized content for search engines using relevant keywords, so that it has the potential to rank higher in the SERP to get clicks from users who perform searches on search engines. 

Benefits of Organic Traffic:

Organic Traffic is the most important form of traffic a business website needs to get. This is more important than paid traffic or traffic sourced from social media networks.

  1. Organic traffic generates highly qualified leads
  2. Organic search is a sustainable approach in the long term
  3. Build higher customer trust
  4. It's driven by customer intent
  5. It's cost effective 
  6. Bringing in very potential customers
  7. Increase brand loyalty
  8. Competitive sustainable advantage 
  9. ROI driven by customer intent
  10. Higher conversion rate

How to Increase Organic Traffic

As a marketer, the challenge is to ensure that  when people search for information be it a product or service like yours, they find you and not your competitor. Here's how you can increase your organic traffic and reach SERP #1

  1. Optimize your content for reader and search engine friendly
  2. Publish quality content and High CTR
  3. Use long tail keywords in your content
  4. Solid link building strategy ( Backlinks and internal links )
  5. Take advantage of social media and platforms that allow you to distribute your website content (Social sharing)

John | Author

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